Allau is a management and booking agency committed to discovering and supporting music projects with a strong identity, driving our artists’ careers towards professionalization on both national and international levels. With a clear focus on promoting female talent, we are passionate about collaborating with authentic projects that offer a solid creative and conceptual vision.

We aim to elevate artistic projects to their fullest potential, always working with trust and commitment.

We also curate and produce cultural events with the goal of enriching the creative sector and promoting values such as diversity, sustainability, originality, and freedom of expression through art.

Behind Allau are Aina Pociello and Ester Herrero, shaping our agency from a shared vision and way of working, rooted in care, commitment, and trust.

With a curious outlook and the constant drive to open new horizons and take on new challenges within the cultural industry, we enjoy working hand in hand with our artists and teams to grow projects with a unique identity; projects that reflect our way of doing and feeling.