LLUM
Rather than as a singer, LLUM prefers to define herself as a performer, a label that undoubtedly fits better with her 360º vision of artistic expression. Her project is so full of effervescent ideas that it ends up overflowing the limits of the purely musical.
Although her career has just begun, she is already unlocking a multitude of new opportunities for pop sung in Catalan and Spanish: ultra-digital pop that, in real life, punches like new punk. The future of pop is young, queer and unafraid to blur its own boundaries. LLUM embodies all of that, and transcends it. She is a cultural force: luminous, unstoppable and impossible to ignore.
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